SPONSOR 2025
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The 2023 and 2024 ISH Edinburgh Comedy Awards were a huge hit generating scores of press articles and BBC News Coverage. Following the enormous success of the inaugural year in 2023, when a huge amount of media was generated (including coverage on BBC News), we were delighted to be back for a 2nd year with our brilliant sponsors Jones Bootmaker. All sponsorship money goes directly to the winners of the awards - the awards are produced by volunteers so 100% of the sponsorship goes directly to supporting comedians. We are now looking for a 2025 sponsor.
The headline benefits of sponsoring the awards include: - demonstrating a commitment to supporting comedy talent - being part of a marketing campaign that runs from May 2025 – September 2025 - your logo being incorporated into the awards logo - the opportunity to attend the awards ceremony and present an award - a demonstrable Return On Investment based on 2023/24 media coverage |
PRESS FROM 2023/2024...
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The Awards Ceremony covered by BBC News 26.08.23
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Chortle 29.06.23
Beyond The Joke 29.06.23
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British Comedy Guide 29.06.23
British Comedy Guide 14.08.23
WestEndTheatre.com announce short-list 21.08.23
Beyond The Joke 14.08.23
British Comedy Guide 26.08.23
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Big Belly Comedy 29.06.23
Chortle 14.08.23
Entertainment Now announces winners 26.08.23
Awards listed on the official website for the Edinburgh Fringe edfringe.com
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More details for any potential sponsor...
Overview:
The ISH Edinburgh Comedy Awards (wikipedia), are presented to the comedy shows deemed to have been the best at the Edinburgh Festival Fringe. Established in 2023, awards are given to Best Show, Best Newcomer and a Panel Prize and are judged by a Panel of Judges on a voluntary basis who see all eligible comedy shows.
Sponsorship Levels:
Ideally we are looking for one sponsor to give us the £20,000 needed to fund the 3 awards for Edinburgh Fringe 2025, £10k to Best Show, £5k to Best Newcomer and £5k Panel Prize. We would be open however to receive sponsorship from a maximum of 2 sponsors, so £10,000 each.
Benefits:
The benefits any sponsor will receive include your logo on every page of this website, your name on all press releases, and the awards will become known as The (YOUR BAND) ISH Edinburgh Comedy Awards. Your logo can be incorporated into the logo for the awards. We will also give representatives of your company first access to voting results, ceremony tickets, and an opportunity to present an award at the ceremony.
Brand Exposure:
Any sponsors’ logos will be prominently displayed on this website and on all marketing materials before, during, and after the Edinburgh Fringe. There will be multiple large posters around Edinburgh. Any sponsorship will be for a period of maximum 1 year including the month of August. Any new sponsor would need to be agreed by the end of May (see deadlines and timeline), to give us time for Brand awareness before the Edinburgh Fringe in August.
Audience Reach:
The Edinburgh Fringe is of the world's largest ticketed events with 2,445,609 tickets issued across the month of August 2023. 33% were Edinburgh locals, accounting for 800,000 of the tickets issued. Beyond locals, 10% of all attendees were from overseas, emphasising the importance of the festival to international audiences. Comedy online press articles receive millions of views from their websites alone - Chortle has over 1 million page views during August.
ROI:
The Return on Investment potential is great in 2025. In 2023, with only a 2 month lead into the Edinburgh Fringe and from a standing start (as 2023 was our first year) we gathered press articles from all of the industry's main comedy press and these were consistently displayed before and during the Fringe and featured to their thousands of social media followers. Taking the three main comedy websites alone, we had features before the Fringe announcing the inception of the awards, at long and short list stages, and when winners were announced, so for example Chortle featured these 4 articles. Advertising on Chortle in 2023 for the full six weeks: July 17 to August 28 was £1050, and this was just for one square ad with 25% impressions, so of course an ad always visible is worth 4x that at £4020. Extrapolate that over similar articles in The British Comedy Guide and Beyond The Joke along with social media posts and you have already returned on your Investment. So that is before you factor in any other press, and an Awards with sponsorship would be likely to receive press from the printed media too, particularly The Scotsman.
The winners (and indeed short listed acts) will also publicise the awards in press for perpetuity. The winners of these awards go on national and International tours and your brand will be associated with the awards and listed on all their listings, Julia Masli here advertising her Melbourne shows. In addition to that, last year's ceremony was covered by BBC News, and we will push for TV coverage again. New for 2024 also, we will be doing showcases throughout the Fringe at what is regarded as one of the best venues at the Festival, the Counting House Ballroom Thursday-Sunday nights, so your name will be displayed on advertising for these showcases online, in the press and throughout Edinburgh. All in all, it's incredible value for money, as well of course supporting the artists and being associated with an Awards that was viewed universally in 2023 as being of great support to the artistic community.
Exclusive Opportunities:
We can organise promotional content in the Awards Ceremony held at the end of August. Last year, the ceremony was covered by BBC News and a host of press outlets including The British Comedy Guide and Comedy Industry Bible Chortle.
Hospitality and Tickets:
Sponsors will receive complimentary tickets for shows that they would like to see at the Fringe (up to 10 tickets), access to VIP bars and meet-and-greet sessions with the short-listed and winning comedians.
Social Media and Online Presence:
Sponsors names and logos will feature on all social media platforms, email newsletters, and the event’s official website, including dedicated sponsor profiles.
Press and Media Exposure:
Sponsors will be integrated into press releases, media coverage, and interviews related to the event.
Metrics:
We will report back by October following sponsorship on the success of the partnership measured by the number of times your company is named all media.
Customization:
Sponsorship packages can be customized to meet sponsors’ specific marketing objectives and needs, and we are open to all suggestions on how we can tailor the awards to your requirements.
Contact Information:
Please contact head producer Sarah Bowles [email protected]
Testimonials and Success Stories:
There is a plethora of positive outcomes and testimonials from comedians who were short and long-listed last year, and the industry buzz around the awards in 2023 was second to none. Again, please look at Best Show Winner Paul Foot's interview on BBC News after the 2023 ceremony.
Deadline and Timeline:
We ideally need to have everything in place by the end of May at the latest, to give us at least 2 months to build awareness of the sponsorship and include your brand on all marketing materials for the Edinburgh Fringe in August.
Terms and Conditions:
Payment would need to be made on agreement and at least one month before the Edinburgh Fringe, so by end of June.
Overview:
The ISH Edinburgh Comedy Awards (wikipedia), are presented to the comedy shows deemed to have been the best at the Edinburgh Festival Fringe. Established in 2023, awards are given to Best Show, Best Newcomer and a Panel Prize and are judged by a Panel of Judges on a voluntary basis who see all eligible comedy shows.
Sponsorship Levels:
Ideally we are looking for one sponsor to give us the £20,000 needed to fund the 3 awards for Edinburgh Fringe 2025, £10k to Best Show, £5k to Best Newcomer and £5k Panel Prize. We would be open however to receive sponsorship from a maximum of 2 sponsors, so £10,000 each.
Benefits:
The benefits any sponsor will receive include your logo on every page of this website, your name on all press releases, and the awards will become known as The (YOUR BAND) ISH Edinburgh Comedy Awards. Your logo can be incorporated into the logo for the awards. We will also give representatives of your company first access to voting results, ceremony tickets, and an opportunity to present an award at the ceremony.
Brand Exposure:
Any sponsors’ logos will be prominently displayed on this website and on all marketing materials before, during, and after the Edinburgh Fringe. There will be multiple large posters around Edinburgh. Any sponsorship will be for a period of maximum 1 year including the month of August. Any new sponsor would need to be agreed by the end of May (see deadlines and timeline), to give us time for Brand awareness before the Edinburgh Fringe in August.
Audience Reach:
The Edinburgh Fringe is of the world's largest ticketed events with 2,445,609 tickets issued across the month of August 2023. 33% were Edinburgh locals, accounting for 800,000 of the tickets issued. Beyond locals, 10% of all attendees were from overseas, emphasising the importance of the festival to international audiences. Comedy online press articles receive millions of views from their websites alone - Chortle has over 1 million page views during August.
ROI:
The Return on Investment potential is great in 2025. In 2023, with only a 2 month lead into the Edinburgh Fringe and from a standing start (as 2023 was our first year) we gathered press articles from all of the industry's main comedy press and these were consistently displayed before and during the Fringe and featured to their thousands of social media followers. Taking the three main comedy websites alone, we had features before the Fringe announcing the inception of the awards, at long and short list stages, and when winners were announced, so for example Chortle featured these 4 articles. Advertising on Chortle in 2023 for the full six weeks: July 17 to August 28 was £1050, and this was just for one square ad with 25% impressions, so of course an ad always visible is worth 4x that at £4020. Extrapolate that over similar articles in The British Comedy Guide and Beyond The Joke along with social media posts and you have already returned on your Investment. So that is before you factor in any other press, and an Awards with sponsorship would be likely to receive press from the printed media too, particularly The Scotsman.
The winners (and indeed short listed acts) will also publicise the awards in press for perpetuity. The winners of these awards go on national and International tours and your brand will be associated with the awards and listed on all their listings, Julia Masli here advertising her Melbourne shows. In addition to that, last year's ceremony was covered by BBC News, and we will push for TV coverage again. New for 2024 also, we will be doing showcases throughout the Fringe at what is regarded as one of the best venues at the Festival, the Counting House Ballroom Thursday-Sunday nights, so your name will be displayed on advertising for these showcases online, in the press and throughout Edinburgh. All in all, it's incredible value for money, as well of course supporting the artists and being associated with an Awards that was viewed universally in 2023 as being of great support to the artistic community.
Exclusive Opportunities:
We can organise promotional content in the Awards Ceremony held at the end of August. Last year, the ceremony was covered by BBC News and a host of press outlets including The British Comedy Guide and Comedy Industry Bible Chortle.
Hospitality and Tickets:
Sponsors will receive complimentary tickets for shows that they would like to see at the Fringe (up to 10 tickets), access to VIP bars and meet-and-greet sessions with the short-listed and winning comedians.
Social Media and Online Presence:
Sponsors names and logos will feature on all social media platforms, email newsletters, and the event’s official website, including dedicated sponsor profiles.
Press and Media Exposure:
Sponsors will be integrated into press releases, media coverage, and interviews related to the event.
Metrics:
We will report back by October following sponsorship on the success of the partnership measured by the number of times your company is named all media.
Customization:
Sponsorship packages can be customized to meet sponsors’ specific marketing objectives and needs, and we are open to all suggestions on how we can tailor the awards to your requirements.
Contact Information:
Please contact head producer Sarah Bowles [email protected]
Testimonials and Success Stories:
There is a plethora of positive outcomes and testimonials from comedians who were short and long-listed last year, and the industry buzz around the awards in 2023 was second to none. Again, please look at Best Show Winner Paul Foot's interview on BBC News after the 2023 ceremony.
Deadline and Timeline:
We ideally need to have everything in place by the end of May at the latest, to give us at least 2 months to build awareness of the sponsorship and include your brand on all marketing materials for the Edinburgh Fringe in August.
Terms and Conditions:
Payment would need to be made on agreement and at least one month before the Edinburgh Fringe, so by end of June.
